Journeys Through Change- Inspiration for Women to Create a Life they Love

Laura Jawad: Her Path to Helping Others Find Online Success by Demystifying SEO

Noelle Van Episode 102

They say necessity is the mother of invention, and as we all know, regardless of how predictable we like our lives to be, this journey is ever evolving and more of a path than a straight line. One of my favorite parts about interviewing guests on this podcast is hearing the honest stories of people following their passions and taking charge to fill a need– without waiting around for someone else to do it. Today’s guest is no different as she left her PhD behind to step into several roles that she herself needed and continues to help other women along the way. This week on Journeys Through Change, my guest Laura Jawad shares her path to helping others find online success by demystifying SEO.


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As an SEO strategist for female service providers and female-founded small businesses, Laura Jawad helps entrepreneurs attract more clients through the power of their websites. Laura built two successful businesses through SEO, demonstrating firsthand the transformative power of well-executed SEO in competitive markets. Armed with a PhD and a deep passion for helping women-owned businesses thrive, Laura is the go-to expert if you’re ready to make your website the hardest-working member of your marketing team.


In this episode, Laura and I discuss:

  • Her journey from PhD scientist to birth doula, pregnancy/ postpartum personal trainer, and now SEO strategist for women entrepreneurs. 
  • How algorithms have changed over time, requiring a multi-pronged visibility strategy to gain visibility.
  • Actionable advice for anyone looking to grow their business or brand without relying on social media. 
  • Choosing the platforms that align with your energy, goals, and audience– and letting go of the pressure to “do it all."


Whether you're feeling stuck in your current path, looking for new ways to market your business, or just love hearing how multi-passionate women design careers on their own terms, this episode will leave you inspired to embrace change and follow the next right step for you.



Change is inevitable. That’s why I designed the Day by Daybook®, a guided journal to help you face the discomfort of those shifts in life that are pushing you to that next level of growth and learning. Get your Day by Daybook® here. 



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